Amy's Take on Tech
Amy Glover
Issue date: 10/16/09 Section: Opinion
Video ads for magazines
I'm certain we've all seen at least one sound ad - you unfold the ad and all of a sudden sound bursts forth like an offensive birthday card.
Recently, the advertising company Americhip has designed Video-in-Print™ technology to feature video ads in printed materials, with 3.3" x 2.5" inch screens only 2.7 mm thick, and a battery life of just over an hour.
The theme behind Americhip is "multisensorizing®," by appealing to customers with all five senses. Yes, all five.
They include smell (beyond perfume ads) because the sense travels "straight to the brain's emotional center." For taste, they create "Peel and Taste" strips that dissolve on one's tongue like a breath mint strip - I can't say I'm interested in sampling products that way, but it's certainly innovation at its most creative.
The first video ad was featured in the Sept. 19 issue of Entertainment Weekly, and the ad would only play when a reader opened to the page for more than five seconds.
Yet there's more value in the technology than advertising - some are looking to this new technology as an educational tool. It would certainly make instruction manuals a lot easier.
I'm certain we've all seen at least one sound ad - you unfold the ad and all of a sudden sound bursts forth like an offensive birthday card.
Recently, the advertising company Americhip has designed Video-in-Print™ technology to feature video ads in printed materials, with 3.3" x 2.5" inch screens only 2.7 mm thick, and a battery life of just over an hour.
The theme behind Americhip is "multisensorizing®," by appealing to customers with all five senses. Yes, all five.
They include smell (beyond perfume ads) because the sense travels "straight to the brain's emotional center." For taste, they create "Peel and Taste" strips that dissolve on one's tongue like a breath mint strip - I can't say I'm interested in sampling products that way, but it's certainly innovation at its most creative.
The first video ad was featured in the Sept. 19 issue of Entertainment Weekly, and the ad would only play when a reader opened to the page for more than five seconds.
Yet there's more value in the technology than advertising - some are looking to this new technology as an educational tool. It would certainly make instruction manuals a lot easier.
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